Adam Weeks has more than just good ideas—he has transformative, game-changing concepts that could take Home Depot into uncharted territory. Anyone who takes the time to listen will quickly see the undeniable merit of his vision. These aren’t just ideas thrown together on a whim; they are deeply thought-out, thoroughly researched, and poised to benefit the company in ways that are both tangible and far-reaching.
What’s remarkable about Adam is not just the boldness of his thinking, but the practicality of it. He has a rare ability to see both the big picture and the small, actionable steps that can get us there. After hearing his vision, it’s clear to me that Home Depot has a goldmine of opportunities at its fingertips, waiting to be unlocked.
Here’s a sneak peek at some of Adam’s most compelling concepts:
1. Home Depot Bamboo (HDB)
Introducing dimensional bamboo lumber as a sustainable, high-growth product line for Home Depot. This initiative positions Home Depot to lead the market in renewable building materials while capturing an estimated $50 billion in new revenue over 10 years (as presented, convincingly, to BJ Powers and Mike Sutkus). There are virtually endless resources and Ted Talks backing this up, and, while BJ and Mike have already validated this market, Adam has a roadmap that can make this a reality, including teaming up with industry leaders like Pablo van der Lugt, who’s well underway.
2. Home Depot mini
Opening smaller, branded stores in urban markets where a “Big Box” store may not resonate, and in rural areas where a full Home Depot might not be warranted. These Home Depot mini stores would carry essential Home Depot staples, offering a more personal shopping experience and acting as a gateway for larger orders and services through regional assets.
3. Some Assembly Required Campaign
An inspiring marketing campaign where Home Depot partners with master builders to create beautiful structures using only Home Depot products. The public will see the possibilities of creativity and craftsmanship, fueled by affordable Home Depot materials, with the tagline: “For Sale at Home Depot: Some Assembly Required.” This will encourage people to engage with DIY in a new way. The Next Great Project Starts in Your Heart!
4. Home Depot – In Color
A service where one regional store offers an industrial paint/print machine that allows customers to order lumber, chain link, hardware, and other products in any Behr paint color for an additional fee. This will appeal to homeowners, designers, and contractors who want custom touches for their projects. Adam hopes to share an ad brief for better envisionment.
5. Home Depot Value Wheel Focus
A small change to the Home Depot Value Wheel, adding a new slice just outside the wheel (in a test market) dedicated to environmental sustainability. In addition, associates will have the opportunity to add their personal value statements on a blank slice (also outside the wheel), making them feel more connected to the company’s core values, and connecting values to individuals. All this brings attention to our Values!
6. Time for a New First Phone
The current bulky First Phone technology used by associates is outdated and ready for an upgrade. This idea proposes utilizing common devices like iPhones, Androids, and smartwatches, with voice command capabilities. Associates would be able to say commands like “call MOD” or “mark down this product” hands-free. After 3-4 months of employment, new associates could be rewarded with a custom Service Edition Apple Watch, enhancing their engagement and productivity, and attracting new talent in an ever-increasingly competitive market. This idea ties into a new Inventory Management System “scalable from individual to Amazon!”
7. Non-Union Union
A bold strategy to avoid unionization by empowering all Home Depot associates through a redefined sense of We. Associates would be polled on corporate directions, and leadership would engage in genuine efforts to keep employees connected to the company’s mission. This strategy emphasizes inclusivity and recognition, helping workers feel valued without the need for external unions. It’s worth discussion!
These are just glimpses of what Adam brings to the table, but they should leave no doubt that his ideas are full of merit. Home Depot is at a crossroads, and Adam has the vision to help lead it down the path of growth, innovation, and leadership. His passion for this company, combined with the clarity of his ideas, makes him someone you simply can’t ignore.