Summary of Ideas

Summary | Full

Adam Weeks doesn’t just offer ideas—he presents transformative concepts that could redefine Home Depot’s future. His proposals are thoughtful, practical, and rooted in a deep understanding of the company’s potential. Adam’s vision combines bold thinking with real-world action steps, showing how Home Depot can unlock untapped opportunities for growth and leadership.

Among his most exciting ideas:

1. Home Depot Bamboo (HDB): A sustainable product line that positions Home Depot as a leader in renewable building materials, with the potential to generate $50 billion in new revenue over the next decade.

2. Home Depot mini: Compact stores tailored for urban and rural markets, providing personalized service while linking customers to Home Depot’s larger assets.

3. Some Assembly Required Campaign: A creative marketing initiative that showcases the beauty and craftsmanship possible with Home Depot products, sparking a new wave of DIY enthusiasm.

4. Home Depot – In Color: Offering custom-colored materials in any Behr paint color, giving homeowners and designers a new level of creative control.

5. Home Depot Value Wheel Focus: A strategic addition outside the existing value wheel highlighting sustainability and inviting associates to contribute “a personal value,” fostering connection and engagement – without altering the core wheel.

6. Time for a New First Phone: Leveraging smart devices like iPhones, Androids, and smartwatches, this upgrade empowers associates with modern tools to enhance their productivity and engagement while adding incentives for attracting fresh talent, creating a more dynamic and efficient workforce.

7. Non-Union Union: A  visionary approach to unite and empower Home Depot associates through a redefined sense of We, fostering inclusion and giving every employee a voice in shaping the company’s future—building strength and solidarity from within, a better alternative to traditional unions.

Each idea carries the potential to elevate Home Depot, inspiring both associates and customers while driving tangible results. Adam’s passion and vision make these concepts impossible to ignore, offering Home Depot a bold path toward innovation, growth, and leadership.

Next -> HDB : The Future of Renewable Lumber